In 2023, NZ alcohol stores should focus on natural wines, low-alcohol options, hyperlocal craft beers, functional beers, nostalgic styles, premium RTD cocktails, local botanical gins, and rising American whiskeys to boost sales.
New Zealand's liquor scene is evolving with a boom in craft spirits using local botanicals, sustainable practices reducing water and waste, and seasonal, regionally inspired cocktails. Wine trends show growth in Pinot Noir, Chardonnay, and emerging varieties like Albariño, with flexible pairing tips emphasizing personal preference.
